Masterclass video series
42 professionally produced video modules taught by successful entrepreneurs and industry experts in their field.
- Expert-led instruction
- Real-world case studies
- Step-by-step guidance
- Designed for in-class viewing
The Program
best.
A comprehensive entrepreneurship curriculum featuring 42 expert-led masterclass videos, hands-on activities, and a culminating pitch competition. Program structure may be customized to meet specific school district requirements.
What we deliver
Everything a school needs. Drop-in ready.
Three core deliverables, designed to coordinate with each other. Your teachers facilitate, our materials do the heavy lifting.
Student workbooks & printables
A workbook coordinated to every video module — exercises, business templates, financial worksheets, and progress trackers.
- Coordinated with video content
- Hands-on activities
- Business templates
- Progress tracking
Teacher facilitation guides
Everything a facilitating teacher needs to run a session — discussion prompts, activity instructions, and assessment rubrics.
- Standards-aligned content
- Cross-curricular connections
- Teacher facilitation guides
- Assessment rubrics
The 8-week journey
Idea to pitch in 8 weeks.
Each week builds on the last. Students experience the full arc of starting a real business — research, design, build, pitch.
- Weeks 1–2
Ideation & market research
Students identify a real problem worth solving, validate the audience, and study the competitive landscape.
- Weeks 3–4
Business model & strategy
Teams design a revenue model, define their value proposition, and outline a go-to-market strategy.
- Weeks 5–6
Branding & marketing
From naming to logos, voice, and channels — students build a complete brand identity and marketing plan.
- Weeks 7–8
Financials & pitch prep
Projections, pricing, and the final pitch deck. Practice runs with mentors before the live competition.
Continuous improvement, every cohort.
We get better every year. The curriculum evolves based on direct input from the educators and students who use it.
- Regular feedback collection from teachers and students
- Content updates based on educator insights
- Continuous enhancement of teaching methods
- Responsive to changing industry needs
How it works
- 1
Deliver
Teachers facilitate the program using our materials.
- 2
Collect
We gather feedback from educators and students.
- 3
Analyze
Our team reviews insights and identifies improvements.
- 4
Enhance
We update content and teaching approaches.
Skills students develop
More than business.
The skills students build during SparkLab carry into any career — and into the rest of high school.
Critical thinking
Analyze problems and design creative solutions.
Public speaking
Present ideas confidently to any audience.
Teamwork
Collaborate across roles, the way real companies do.
Financial literacy
Understand money, budgets, and unit economics.
Marketing
Reach customers and tell a brand story.
Leadership
Take initiative and rally a team behind a vision.
Problem solving
Navigate ambiguity with resilience.
Communication
Write and speak with clarity and intent.
Ready to put SparkLab in front of students?
Whether you're a student ready to apply or a school evaluating fit, we'll walk you through next steps.